With the ongoing boom of renewable energy and clean air initiatives, big name companies are working towards their own clean power plans.
Google (NASDAQ:GOOG), Apple (NASDAQ:APPL), and Amazon (NASDAQ:AMZN) are among those huge tech companies who have started powering their massive data centers with wind and solar farms.
And with the newly released Windows 10, you bet Microsoft (NASDAQ:MSFT) needed all the energy it could get to send the platform out.
In the past two years, the company has purchased two wind power projects that, together, could provide 285 megawatts of electricity capacity to its data centers.
These projects are undoubtedly a boon to both the national Clean Power Plan and its new goals, and to the company itself.
You see, though renewable energy sources like wind power are s
till expensive to build, the U.S. has power purchase agreements available. This allows companies to buy the energy produced through renewable sources at a long-term fixed price.
In the long run, this protection from fluctuating grid prices saves the company money.
Microsoft is committed to being carbon-free, and has integrated those ideals into its corporate climate. In 2012, it announced an internal carbon tax, which encouraged its many branches to make the switch to cleaner energy on their own.
This change “helped codify sustainability into the culture of the corporation,” according to one employee. This kind of attitude change encouraged all employees to assist in the switch to clean energy.
The team that built this ideal in the first place was a major structural point: a mix of internal and external partners, plus a highly-knowledgeable centralized team with industry experience made the transition into renewable sources much smoother.
Unfortunately, national changes cannot be made nearly as quickly. However, Microsoft’s accomplishments on this front can encourage more innovation and improvement upon the national, and even global, renewable energy sector.
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Until next time,
Keith Kohl
Check us out on YouTube!A true insider in the technology and energy markets, Keith’s research has helped everyday investors capitalize from the rapid adoption of new technology trends and energy transitions. Keith connects with hundreds of thousands of readers as the Managing Editor of Energy & Capital, as well as the investment director of Angel Publishing’s Energy Investor and Technology and Opportunity.
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